Card Association Response to Updated FTC Regulations
February 12, 2010 
Posted by In January, MasterCard made an effort to enforce new regulations and best practice guidelines pertaining to online direct marketing – specifically “negative option” marketing, which they consider to be a “brand damaging” practice. The FTC Negative Option staff report, featuring five key marketing principles, triggered both Visa and MasterCard to make changes to their operating guidelines. Continue reading "Card Association Response to Updated FTC Regulations"
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