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Having an e-commerce site is no longer just about a building an attractive and interactive web site.  If merchants want to reach mobile consumers, they need to include various options, which include mobile-optimization and mobile apps.  Mobile optimized sites are, in simple terms, a scaled down version of a web site, optimized for viewing on a mobile phone.  Mobile apps are much more involved and require app-enabled smart phones.

In order to make sense of which option is best, merchants should take a step back and put on their consumer shoes. Continue reading "How Important is a Mobile Site for E-Commerce Merchants?"

1-800-Flowers is paving the way, yet again, for retailers to reach consumers. The company has jumped on the Facebook bandwagon and is taking advantage of the viral social networking phenomenon. In late July, they became the first store to sell their products directly through Facebook, via a Facebook application. They simply added a “Shop” tab to their page where users can shop, purchase, and ship, all without leaving Facebook. Continue reading "New Avenues For E-Commerce"