New Avenues For E-Commerce
1-800-Flowers is paving the way, yet again, for retailers to reach consumers. The company has jumped on the Facebook bandwagon and is taking advantage of the viral social networking phenomenon. In late July, they became the first store to sell their products directly through Facebook, via a Facebook application. They simply added a “Shop” tab to their page where users can shop, purchase, and ship, all without leaving Facebook. Continue reading "New Avenues For E-Commerce"


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