Want To Gain More Online Customers?
October 28, 2009 
Posted by Answer: Offer alternative payment options
Okay, so what exactly does that mean? Well, traditionally, merchants only had the option of accepting electronic payments online in the form of bank drafts, and debit and credit cards from the major card brands – Visa, MasterCard, American Express, Diners Club and JCB. That is until payment product innovators discovered that merchants were losing potential business from consumers who did not have bank accounts or credit cards. Most importantly, in the ecommerce space, some consumers are simply wary of using cards and bank account information for online transactions because of the fraud risk. Most of this concern stems from consumers’ lack of trust in web site security. Additionally, with card companies cutting cardholder credit limits, alternative payment methods are the only option. Continue reading "Want To Gain More Online Customers?"
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