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Visa is a world leader in the credit card industry – and they are looking to get even bigger.  The company announced on April 21 that it will pay $2 billion cash, or $26 a share, for Cybersource, which will become a wholly-owned subsidiary.  Continue reading "Visa Acquires Cybersource for Global Ecommerce Expansion"

In January, MasterCard made an effort to enforce new regulations and best practice guidelines pertaining to online direct marketing – specifically “negative option” marketing, which they consider to be a “brand damaging” practice.  The FTC Negative Option staff report, featuring five key marketing principles, triggered both Visa and MasterCard to make changes to their operating guidelines. Continue reading "Card Association Response to Updated FTC Regulations"

It seems as though anytime a company gets large enough, there will always be people who feel it is unfair and begin to wage war on what they don’t know. I have talked about Visa and MasterCard having to pay large settlements to Discover after a long anti-trust battle. Although Visa lost that battle, the war on card associations is still ongoing.

Overseas, many organizations have formed campaigns against Visa and MasterCard. In Canada, ad campaigns are being run by The Retail Council of Canada telling Visa and MasterCard to “stop sticking it to retailers.” The Retail Council of Canada is a non-profit association that represents more than 40,000 stores of all retail formats.

Continue reading "Card Association Battles Around the Globe"

Most people don’t distinguish a difference between Visa and MasterCard – both are champions going head to head in a fight to see which plastic is going to be in your wallet. As far as the average person is concerned, the two cards are identical. In most other industries when you have two similar companies, they typically have some different products. Let’s sound the bell and let the battle begin.

Both companies have a lot going for them.  They are (even in today’s economy) considered to be excellent stocks with prospects of a bright future. They have an excellent product in a world moving to cashless options. Visa has gotten a great deal of attention because of its IPO earlier this year. It is my opinion that both companies have exploded from their respective IPOs, but MasterCard still remains the more stable bet.

Here are some things to consider:

Continue reading "Visa or MasterCard – Who’s Stronger?"

In recent news, Discover Financial Services has been going round and round in a lawsuit with Visa Inc. and MasterCard Inc. Discover claims restrictions were placed by Visa and MasterCard – the world’s two largest card companies – on banks to stifle competition and violate antitrust laws. Visa and MasterCard argue that Discover simply has not been able to close partnerships with banks because of the smaller fees that are made on their cards. But this is just one of many recent complaints about Visa’s and MasterCard’s practices.

Visa and MasterCard are under the gun in Congress as well, for price-fixing and price gauging practices. The Credit Card Fair Fee Act (HR 5546/S 3086) stops the price fixing by Visa and MasterCard by insisting upon the use of a transparent market-based process. Some may say these are anti competitive practices, while others speculate that regulation is necessary.

Continue reading "Are Visa And MasterCard Going Too Far?"

“Interchange fee” is a term used in the payment card industry to describe a fee that a merchant’s bank (the “acquiring bank”) pays a customer’s bank (the “issuing bank”) when merchants accept cards using card networks, such as Visa and MasterCard, for purchases. Although Visa and MasterCard determine Interchange rates, the fees are not retained by them. They only act as intermediaries between the members on either end of the transaction.

In nature we have the cycle of life – in card processing we have the life of a transaction. It is important to understand where the fees come from and know who all the players are.

• The process starts with the consumer making a purchase via a terminal or website.
• The merchant’s terminal transmits the transaction, via DSL or phone line, to the acquiring bank.
• The acquiring bank routes the transaction to a processor, and then to the card associations via Visa’s system (VisaNet) or MasterCard’s system (INET).
• The association’s system requests an approval from the issuing bank.
• The issuing bank sends back a response. If the card is approved, an authorization code is sent back to the association. The association sends the code to the acquiring bank, and then to the merchants terminal.

Continue reading "How Are Your Card Processing Fees Assessed?"

There are many third party processors out there that benefit when the Bank Card Associations (Visa and MasterCard) raise their rates. They look at this as an opportunity to make an additional profit from their merchants. Merchant services providers get to decide how they will pass the various increases and decreases through to the merchant. More often it is the increases that get passed on, and not the decreases. New Visa Interchange rates, MasterCard Interchange rates, and other processor Interchange rate schedules are typically published by the Bank Card Associations in April and October.

Since there are many different processing categories for Interchange rates, they can be confusing to most merchants. Merchants pay higher or lower rates depending on, but not limited to, whether or not it was a rewards card, purchase card, or debit card. Rates can also be assessed based on your SIC code and how often you batch your terminal.

Continue reading "How Rising Interchange Rates Can Affect Your Business"

Many merchants ask me this question and want to know how it will affect their business.  The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements developed by the major credit card companies to enhance credit card data security. These requirements only apply to e-commerce merchants or merchants that are using an online payment gateway. In recent years there have been many card industry security breaches. It became apparent that there needed to be specific guidelines for all merchant services providers that store card holder data and all merchants that pass data through their terminal.

According to the bank card associations, in October 2008 any merchant that applies for a new merchant ID from any credit card processing company must be PCI DSS compliant. In some cases this may mean the merchant will have to download a new application into their terminal. By October of 2009, all merchants must be PCI DSS compliant.

If you are using a POS terminal at a retail location, you are still passing data through the system. The application running on your terminal must be an up-to-date version. Most card processors call you to do a download or an upgrade similar to when truncation laws were put into effect. If you have not received a call yet, be proactive and call your card processor to get compliant.

Continue reading "What is PCI DSS?"

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