Larry is a Southern California business legend and fixture, known for his Sit ‘n Sleep ad campaigns and his famous catchphrase, “Your Mattress is Freeeee”. Beyond his marketing prowess, Larry is an accomplished businessman, having built Sit ‘n Sleep into the largest bedding and mattress retailer in Southern California; he is also a high profile member of the Los Angeles business community and a noted and respected philanthropist. Larry was an early-stage investor in our company and serves on our Board of Directors.