Going Global – Is Ecommerce The Same for All Merchants?
June 30, 2011 
Posted by The words “global ecommerce” are thrown about very easily these days. The words “cross-border ecommerce”, not so much. They are related, but they are also are very different ways in which merchants can conduct business globally. So, what does it matter to merchants? That all depends on whether a merchant wants to cater to customers directly in certain countries – or if they want to have a single presence with a single marketing message and sell the same products to all its customers. If a merchant has the bandwidth to support multiple web sites (in various languages), various distribution channels, and offer multiple payment options, cross-border ecommerce would be the path to take. Continue reading "Going Global – Is Ecommerce The Same for All Merchants?"
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