How Important is a Mobile Site for E-Commerce Merchants?
February 28, 2011 
Posted by Having an e-commerce site is no longer just about a building an attractive and interactive web site. If merchants want to reach mobile consumers, they need to include various options, which include mobile-optimization and mobile apps. Mobile optimized sites are, in simple terms, a scaled down version of a web site, optimized for viewing on a mobile phone. Mobile apps are much more involved and require app-enabled smart phones.
In order to make sense of which option is best, merchants should take a step back and put on their consumer shoes. Continue reading "How Important is a Mobile Site for E-Commerce Merchants?"
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